As we gear up for the General Election, financial concerns are at the forefront of many voters' minds. A recent survey by Indeed, highlighted on Workplace Wellbeing, reveals that more than 2 in 5 (42%) Brits are struggling to make ends meet. The data, gathered from over 2,000 respondents, underscores regional disparities and the significant impact of the cost of living crisis on the UK's workforce.
Regional Variations in Financial Comfort
Interestingly, those in the North East of England report feeling the most financially comfortable, with less than a third (32%) struggling. In stark contrast, nearly half (48%) of respondents in Scotland find their paycheck insufficient to cover their expenses. This regional divide highlights the varying economic pressures across the UK.
Cost of Living: A Major Concern for Voters
The survey indicates that the cost of living is a primary concern for nearly half (47%) of the population, causing widespread anxiety about financial stability. Many believe that addressing this issue should be a top priority for the incoming government, with 49% advocating for measures to reduce costs and 39% calling for wage adjustments to align with living expenses.
Stagnant Wages and Inflation Woes
Since the onset of the cost of living crisis in 2021, nearly 1 in 5 Brits have seen no change in their salary, with 15% experiencing a decrease in pay. Although the average pay rise for those who received one stands at 3%, it falls short of the peak inflation rate of 11.1% in October 2022. Despite a recent decline in inflation to 2%, a significant 60% of respondents report feeling no better off.
Generational Struggles and Additional Income
Millennials, aged 27-42, are particularly impacted, with over half (52%) finding it difficult to make ends meet on their current salary. To cope, nearly half (47%) have turned to second jobs or side hustles, a strategy also adopted by 42% of Gen Z respondents (16-26) compared to 34% of the general population. Rising transport costs have also driven more millennials to work from home (44% vs. 30% overall).
Perceptions of Wealth and Financial Security
In today's economic climate, UK voters consider an individual income of £96,000 necessary to be deemed wealthy, with households needing a combined income of £115,500. Notably, 16% believe a household income of over £200,000 is required to achieve this status. Expectations increase with higher income brackets, as households earning above £100,000 feel that £164,500 is needed to be 'well-off'.
For a comfortable standard of living, Brits estimate an individual income of £38,130 is necessary, slightly above the average UK salary of £35,822. These figures reflect the heightened financial pressures faced by many and underscore the critical need for policies that address wage growth and cost of living challenges.
As the election approaches, these financial insights provide a crucial backdrop to the decisions voters will make, highlighting the importance of economic stability and support for all regions and generations.
Published 25/06/2024